Latest Articles
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The 3 Invisible Filters That Decide Every Human Interaction
To influence effectively, prioritize understanding individuals’ social needs, decision patterns, and value drivers. These three filters…
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Necessity as a Decision Filter: How to Spot It—and Lead Without Manufactured Pressure
The Necessity Decision Pillar highlights that some individuals only take action when the pressure becomes undeniable,…
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Investment as a Decision Filter: How to Spot It—and Influence Without Forcing Change
Some people don’t decide based on what’s right. They decide based on what they’ve already paid.…
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Conformity as a Decision Filter: How to Spot It—and Influence Through Expectation, Not Pressure
For some people, influence doesn’t mean change—it means permission to stay aligned. ✅ Not everyone wants…
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Social as a Decision Filter: How to Spot It—and Guide Behavior Through Belonging
The Social Decision Pillar reveals how individuals often conform to group behavior to feel connected and…
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Novelty as a Decision Filter: How to Spot It—and Influence Without Chasing the Shiny Object
Novelty-driven decision makers seek fresh and innovative experiences rather than conventional solutions. They thrive on exploration,…
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Deviance as a Decision Filter: How to Spot It—and Guide It Without Losing Control
Deviant decision-makers reject conformity, driven by a need for freedom and identity. They exhibit unique language…
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The 6 Decision Pillars: How People Choose—and How You Can Guide the Outcome
Decision-making primarily operates through subconscious shortcuts known as Decision Pillars, which influence individuals’ choices based on…
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The Need for Pity: How to Spot It—and Stay in Influence Without Getting Pulled In
Influence requires understanding those who seek sympathy instead of solutions. Leaders should recognize signs of victim…